Project Study @ ImmoHero24: Growth, Trust & Pricing Strategy
Projectstudy/IDP |
ImmoHero24 ("Die Helden für Mieter") helps tenants across Germany cut overpriced rent and find affordable apartments. We want to reach the right people and turn them into paying customers.
Tracks
- Track 1: Acquisition & Growth
- Track 2: Trust, Conversion & Pricing
Tasks
Track 1
- Interview overpaying tenants and apartment-seekers
- Define and size our two audiences
- Map acquisition channels (SEO, GEO, paid social, partnerships) and cost per acquisition
- Benchmark competitors and explore B2B2C channels
Track 2
- Interview prospective and lost customers on willingness-to-pay
- Audit why users hesitate to hand over a rent claim or application folder
- Determine pricing and the payment strategy (success-fee, subscription, hybrid)
- Run A/B experiments on trust signals, pricing and messaging
Full Description
Begin: ASAP
Duration: 3 months full-time or 6 months part-time
Application: 2-5 students (TUM School of Management). CV and a project or portfolio link (if available), plus your preferred track, to info@immohero24.com. Good English; able to conduct interviews in German.
ERI Supervisor: Sarah Stötzel