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TUM School of Management
Technical University of Munich

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TUM Entrepreneurship Research Institute
TUM School of Management
Technical University of Munich

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Project Study: BEAUTECHFUL

Projectstudy/IDP | 25.10.2024

Development of a customer-centered marketing strategy

Related Files:

241025_PS_BEAUTECHFUL.pdf 7 MB

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TUM Entrepreneurship Research Institute

Prof. Dr. Oliver Alexy
Prof. Dr. Nicola Breugst
Prof. Dr. Mirjam Knockaert
Prof. Hana Milanov, PhD
Prof. Dr. Dr. Holger Patzelt
Prof. Dr. Helmut Schönenberger
Prof. Dr. Anne Tryba
Prof. Siddharth Vedula, PhD
Prof. Amy Zhao-Ding, PhD

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Lichtenbergstraße 6
85748 Garching

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Technical University of Munich
Arcisstr. 21
80333 München
Germany

Tel: +49.89.289.52803

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