One of the arguments put forward in Sustainability Marketing: A Global Perspective is that companies need a new, more strategic, long-term and open approach to thinking about sustainability and innovation. Conventional strategic thinking, popularised by Michael Porter and Claas van der Linde in their 1995 Harvard…

Frank was invited to give a speech “Sustainability Marketing in the 21st Century: The Case of the Automotive Industry” for the AutoUni by Volkswagen in Wolfsburg (Germany) on the 14th of April 2011. In the introduction Frank briefly described the main ecological challenges for the automotive industry, namely climate…

While many consumers, businesses and the government are increasingly concerned with the issue of sustainability, progress towards a more sustainable future has been relatively limited. To a large degree, the problem is not the lack of recognition that change is needed, but, as our research suggests, a lack of…

Die Partneruniversität NTU, Singapore bietet vom 13.-27.7.2011  das "Leadership Development Programme"für Bachelor-Studenten an. Nähere Informationen entnehmen Sie bitte >>hier. Bewerbungsschluss ist der 10.05.2011.  

Die Klausureinsicht für Marketing in der Konsumgüterindustrie findet amDi 8.3.11 (14:30-16:00 Uhr)in den Räumen der Professur für BWL Brau- und LebensmittelindustrieAlte Akademie 14 UGFreisingstatt.Anmeldung bis 12.00h Fr. 04.03.11 per Email erbeten:jeanette.kralisch@wi.tum.de

A new book "Sustainable Leadership: Honeybee and Locust Approaches“ has just been published which takes a fresh approach to using metaphors to better understand businesses, and in this case business sustainability. One of the authors, Professor Gayle Avery of Macquarie University in Australia, explained the nature of…