Product and Technology Management (WI001213) (Limited places)

Lecturer (assistant)
Duration2 SWS
TermWintersemester 2021/22
Language of instructionEnglish
Position within curriculaSee TUMonline
DatesSee TUMonline


  • 20.10.2021 15:00-20:00 Online: Videokonferenz / Zoom etc., Lecture will be held online and the link to join will be provided on Moodle.
  • 11.11.2021 15:00-20:00 Online: Videokonferenz / Zoom etc., Lecture will be held online and the link to join will be provided on Moodle.
  • 13.01.2022 15:00-20:00 Online: Videokonferenz / Zoom etc., Lecture will be held online and the link to join will be provided on Moodle.
  • 26.01.2022 15:00-20:00 Online: Videokonferenz / Zoom etc., Lecture will be held online and the link to join will be provided on Moodle.

Admission information


At the end of the module, students will have a broader understanding of theoretical concepts in technology management. They will know and understand how to manage the development of new products, evaluate technology and product portfolios, plan new product development processes, and to make strategic decisions based on product strategies. Further they will be able to apply their theoretical knowledge to real-world problems.


The lecture Product and Technology Management is a symbiosis of theory and practice. It provides an in-depth overview on how to manage new products and how to increase an organization’s responsiveness regarding technological change. For this purpose, students are given concepts, basic and advanced, that allow evaluating and classifying market and technology trends, as well as concepts that enable future planning and strategic decision making. These concepts are then further deepened via selected and field-approved applications by Knorr-Bremse AG. Since both the theoretical concepts and their field-approved modifications are linked to examples from practice, students gain an overview of latest practice-oriented theory as well as its application. The lecture will comprise the following content: Management of New Products: - Technology scouting - Screening and pre-checking - Market assessment - Decision processes - Transfer to series production - Innovation cooperations and partnerships - Innovation Incubator Evaluation of Technology and Product Portfolios: - Market trend analysis - Competition analysis - Innovation KPIs Technology and Product Roadmapping: - Content, built and structure - Consideration of customers, markets and regions - Integrating innovation management into roadmaps - Review and redesign cycles Strategic Decision Making and Product Strategy: - Strategic product selection - Technical, commercial and strategic decision criteria - Mixed decisions under consideration of strategy and production capacity The lecture will be given by Dr. Peter Laier (Executive Board Member of Knorr-Bremse AG)


Required: Good analytical skills, high motivation to actively participate in open discussions, and an interest in interactively solving case studies. Recommended: Bachelor-level knowledge of technology and innovation management corresponding to a Bachelor’s course in technology or innovation management (e.g. Technology and Innovation Management: Introduction).

Teaching and learning methods

The module consists of lectures complemented by case studies. During the lectures students learn theoretical concepts and methods, which are later used to discuss real-life case studies.


The grade results from a one-hour closed book exam. During the exam students demonstrate that they know the fundamental concepts taught in the course, understand the mechanisms and tools that were introduced, and are able to use them to analyze and evaluate problems of technology management.

Recommended literature

Afuah, Allan (1998) Innovation Management. strategies, implementation, and profits Christensen, Clayton M. (1997): The innovator's dilemma Dodgson, Mark; Gann, David; Salter, Ammon (2008) The Management of Technological Innovation (Chapter 4) Schilling, Melissa A. (2017) Strategic Management of Technological Innovation Further readings will be made available during the course.