George Clooney loves Nespresso – what else? Well, at least he claims that in the series of funny ads, which started in 2008. Have a look at the Nespresso TV spot, called “Mistaken”.
Ever since the multinational company Nestlé launched the coffee capsules in the 1990s, it has spread all over the world and has become a multi-billion business. It was a very clever marketing move by the Swiss food company.
In the beginning of the 1990s I did my PhD at the University of read more
Clooney, Coffee, Convenience and Credibility
