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Note: In this course we collaborate with a variety of successful technology firms on concrete real life business challenges. Therefore the number of participants is limited to 18. Please apply for this course via TUMonline.

After having completed the course, students are able - to analyze and evaluate real world problems and frame them into design thinking challenges - to understand and apply an user centric perspective in solution development: they are able empathize with users, to formulate a clear problem statement, develop ideas, prototype as well as test them with potential users - apply the design thinking methodology to real life business challenges, particularly in digital industry settings In terms of soft skills, students are able to manage relationships with and present and defend their work infront of firm executives.

In the seminar, students will... -get to know the design thinking process as (depending on the real life challenge, provided by our case company): 1)a methodology to develop ideas and concepts – typically in the early phase of the innovation process (the fuzzy-front end) 2)a methodology used for product, service and business model innovation 3)a methodology used for organizational development: process improvements, redesign of organizational structures, etc. -learn how to apply the design thinking methodology or parts of it -learn how to empathize with users: simple interview techniques, observation, etc. -learn how to formulate a clear problem statement -learn how to develop ideas: potentially alternative brainstorming techniques -learn how to prototype ideas with simple means -learn how to test them with potential users: simple test structures

In this course we collaborate with a variety of successful technology firms on concrete real life business challenges. Therefore the number of participants is limited to 18.

Throughout the seminar students will develop a solution for a real live business challnge with an established firm in the digital industry sector by applying the Design Thinking method. To achieve this goal, we apply a combination of lectures, student presentations, student group work and interactive group work sessions with industry representatives.

This seminar aims at solving a real life business challenge by applying the Design Thinking aproach. The final grade is build upon the following elements: - degree of individual participation and engagement (10%) - project execution: structuring of work, team self-organization (20%) - final presentation (30%) - project report (40%)

1) Lewrick, M., Link, P., & Leifer, L. (2018). The design thinking playbook: Mindful digital transformation of teams, products, services, businesses and ecosystems. John Wiley & Sons. 2) Martin, R., & Martin, R. L. (2009). The design of business: Why design thinking is the next competitive advantage. Harvard Business Press.