Innovation Management Tools and Methods: Design Thinking for Digital Industries (WI001286)
| Lecturer (assistant) | |
|---|---|
| Number | 0000003554 |
| Type | seminar |
| Duration | 4 SWS |
| Term | Summer semester 2021 |
| Language of instruction | English |
| Position within curricula | See TUMonline |
| Dates | See TUMonline |
Dates
Admission information
See TUMonline
Note: In this course we collaborate with a variety of successful technology firms on concrete real life business challenges. Therefore the number of participants is limited to 18. Please apply for this course via TUMonline.
Note: In this course we collaborate with a variety of successful technology firms on concrete real life business challenges. Therefore the number of participants is limited to 18. Please apply for this course via TUMonline.
Description
In the seminar, students will...
-get to know the design thinking process as (depending on the real life challenge, provided by our case company):
1)a methodology to develop ideas and concepts – typically in the early phase of the innovation process (the fuzzy-front end)
2)a methodology used for product, service and business model innovation
3)a methodology used for organizational development: process improvements, redesign of organizational structures, etc.
-learn how to apply the design thinking methodology or parts of it
-learn how to empathize with users: simple interview techniques, observation, etc.
-learn how to formulate a clear problem statement
-learn how to develop ideas: potentially alternative brainstorming techniques
-learn how to prototype ideas with simple means
-learn how to test them with potential users: simple test structures
-get to know the design thinking process as (depending on the real life challenge, provided by our case company):
1)a methodology to develop ideas and concepts – typically in the early phase of the innovation process (the fuzzy-front end)
2)a methodology used for product, service and business model innovation
3)a methodology used for organizational development: process improvements, redesign of organizational structures, etc.
-learn how to apply the design thinking methodology or parts of it
-learn how to empathize with users: simple interview techniques, observation, etc.
-learn how to formulate a clear problem statement
-learn how to develop ideas: potentially alternative brainstorming techniques
-learn how to prototype ideas with simple means
-learn how to test them with potential users: simple test structures
Prerequisites
In this course we collaborate with a variety of successful technology firms on concrete real life business challenges. Therefore the number of participants is limited to 18.
Teaching and learning methods
Throughout the seminar students will develop a solution for a real live business challnge with an established firm in the digital industry sector by applying the Design Thinking method. To achieve this goal, we apply a combination of lectures, student presentations, student group work and interactive group work sessions with industry representatives.