Geniestreich – Social Media Strategy
Geniestreich is a sustainable new venture, which offers ecological apparel made in Germany. In order to acquire new customers and to increase loyalty of their current customers, the company wants to develop a new social media strategy. The project work includes the analysis of social media activities of competitors and the conception of a social media plan. The project work is conducted in close cooperation between TUM students and the team of Geniestreich.
For more information, please contact Anna-Lena Siegert.