During the seminar "Sustainable Entrepreneurship: Getting Started", Jakob and Yilun pitched their vision for improving environmental sustainability, and building a model to reduce CO2 emissions by taking the user on a journey to reach a carbon-neutral lifestyle in a fun, effortless, and holistic gamified approach. Later on, Julius, Philipp and Tobi joined the vision to build the business model.
The biggest challenge was to build a business model that meets the triple-bottom-line. During the whole development process, the team received support and expertise from their mentors and professors at the TUM School of Management. Their guidance helped them to look at problems in a more holistic way, enabling them to successfully integrate the triple bottom line into their model. Jakob, Yilun, Julius, Philipp and Tobi are still in the process of launching the app but already have made some valuable progress throughout the past nine months.
The team has won the second place at the Social Impact Award, organized annually by the TUM Management Alumni e.V. and aiming at supporting TUM young entrpeneurs and nascent ventures with a social mission. You can learn more about the award here and discover RECOTHINK story here!