Frank-Martin Belz is invited as visiting professor for sustainability marketing at ESAN University in Lima/Peru. The ESAN Business School was founded in 1963 under an agreement between the governments of Peru and the United States of America. Its organization and implementation was entrusted to the Graduate School of… [read more]

In 2009/10 FritoLay introduced the world’s first 100% compostable snack chip bag in the USA and Canada. Helmi Ansari, Sustainability Director at FritoLay Canada, wrote a guest post about the launch of the new SunChips packaging in our blog. Initially the public applauded the company’s move to compostable bags.… [read more]

written by Prof. Dr. Frank-Martin Belz and Dr. Birte Schmidt-Riediger In this paper we investigate characteristics and drivers of sustainability marketing strategies. Based on an empirical study in the food industry, we identify four sustainability marketing strategy types with distinctive characteristics… [read more]

Consumers, Communication, Conversations and Communities Online and social media play a vital role in sustainability marketing. They enable pioneers and performers to inform consumers about sustainability issues, and to interact with them. They can create transparency and build trust. Online and social media… [read more]

Last week Ken attended an International Education for Sustainable Development conference. This drew together a really interesting mix of delegates from many different countries; working in educational levels that went from young school-age children through to universities and life-long learning; and from disciplines… [read more]

Freitag, 3.12.10 14.00-15.00 UhrSeminarraum der Professur BWL, Brau- und Lebensmittelindustrie [read more]