Behavioral Pricing: Insights, Methods, and Strategy (WI001090)
| Lecturer (assistant) | |
|---|---|
| Number | 0000003370 |
| Type | seminar |
| Duration | 4 SWS |
| Term | Summer semester 2016 |
| Language of instruction | English |
| Position within curricula | See TUMonline |
| Dates | See TUMonline |
Dates
Admission information
See TUMonline
Note: Please send us your application via janpaul.stein@tum.de until April 4, 2016. Your application should include: • Current CV • Current transcript of records • Motivation letter that shows your interest in the seminar (max. 200 words) Please use the words "Behavioral Pricing Application" as the only words in the subject field of your e-mail. 26 seats are offered. If there are more applications than seats in the seminar, we will distribute the seats based on your documents. You will be informed until April 8, 2016 if you have received a seat in the seminar.
Note: Please send us your application via janpaul.stein@tum.de until April 4, 2016. Your application should include: • Current CV • Current transcript of records • Motivation letter that shows your interest in the seminar (max. 200 words) Please use the words "Behavioral Pricing Application" as the only words in the subject field of your e-mail. 26 seats are offered. If there are more applications than seats in the seminar, we will distribute the seats based on your documents. You will be informed until April 8, 2016 if you have received a seat in the seminar.
Description
In this seminar, classical pricing tools and approaches will be presented and discussed. In contrast to these, pricing based on insights from “Behavioral Economics” will be introduced. On the basis of numerous case studies from different sectors (FMCG, client services, capital investments) and markets (B2C versus B2B) methodological implications and strategic options will be developed to examine how “Behavioral Pricing” can be effectively leveraged in practice.
The seminar is designed as a „block-seminar” with an extensive introduction to be given at its beginning and several break-out case studies throughout. Furthermore, participants will individually focus on a specific topic which they research, elaborate and present in the course of the seminar.
Dates:
Kick-off: April 19, 2016
Block 1: June 22, 2016
Block 2: June 27, 2016
Block 3: June 28, 2016
The seminar is designed as a „block-seminar” with an extensive introduction to be given at its beginning and several break-out case studies throughout. Furthermore, participants will individually focus on a specific topic which they research, elaborate and present in the course of the seminar.
Dates:
Kick-off: April 19, 2016
Block 1: June 22, 2016
Block 2: June 27, 2016
Block 3: June 28, 2016
Teaching and learning methods
The module is designed as a seminar. The goals, format, and content of the seminar will be introduced during the kick-off session. Students are expected to study the literature and to intensively deal with the subjects discussed. Students independently prepare a topic and present this topic in-class. During the seminar students are coached and supervised by the lecturer.