Create hypotheses and find out IP management's impact on the business’ innovativeness and vice versa
Background
The importance of Intellectual Property (IP) for companies continues to grow, and with it comes an increased appreciation for, and sophistication of, IP management practices along the whole innovation activities.
Against the background of advancing innovation and creating sustained developments in stable ecosystems, we investigate what and how to measure IP organizations and their connection with research and development (R&D) and innovation to determine IP management's impact on the business.
Mirroring multi-dimensional information from corporations with e.g., patent and trademark data we will determine IP's importance in firms' strategic considerations.
Application Contact: bbaldi@dennemeyer.com
(Contact TUM ERI: Prof. Oliver Alexy)