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TUM Entrepreneurship Research Institute
TUM School of Management
Technical University of Munich

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IDP: Campaign Concierge

Projectstudy/IDP | 20.12.2023

Data-driven optimisation of marketing campaigns for small to medium-sized Amazon sellers

Related Files:

231220_IDP_CampaignConcierge.pdf 311 KB

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TUM Entrepreneurship Research Institute

Prof. Dr. Oliver Alexy
Prof. Dr. Nicola Breugst
Prof. Dr. Mirjam Knockaert
Prof. Hana Milanov, PhD
Prof. Dr. Dr. Holger Patzelt
Prof. Dr. Helmut Schönenberger
Prof. Dr. Anne Tryba
Prof. Siddharth Vedula, PhD
Prof. Amy Zhao-Ding, PhD

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Lichtenbergstraße 6
85748 Garching

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