Prof. Amy Zhao-Ding, PhD

Amy Zhao-Ding’s research focuses on understanding firm’s changing beliefs and adaptive behaviours in nascent markets and emerging fields, where game-changing technologies have enabled a wide range of entrepreneurial opportunities. As a Strategy Research Foundation (SRF) Dissertation Scholar in the 2018-2020 cohort, she studies in her dissertation how mobile application developers map multi-dimensional demand landscape using product functionalities--framing product features in terms of intended customer goals--and learn from their own and competitors’ experiences to identify and clarify opportunities. Broadly, Amy is interested in how organizations learn from and adapt to their demand, competitive, and collaborative environments, especially how they formulate problems and interpret feedback under uncertainty and ambiguity. She enjoys studying digital, cultural, and knowledge-intensive industries, and approaches teaching and research in entrepreneurship through the lens of organization theory.

Amy joined TUM School of Management as Assistant Professor of Entrepreneurial Management in October 2020. At TUM, she teaches entrepreneurial thinking for science and engineering students, as well as opportunity recognition in new technologies and nascent markets for management students. She holds a bachelor’s degree in Economics and Finance at Peking University in China and a master’s degree in Global Political Economy at Chinese University of Hong Kong. She received her PhD in Management with a specialization in Entrepreneurship from INSEAD, and spent half a year at The Wharton School during her doctoral studies.


Phone: +49 (0) 89 289 52803

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