Project study: Marketing strategy for luxury fashion venture

Projectstudy/IDP |

in cooperation with Peak Pioneers

Project tasks and goals

  • Market Research
  • Target Audience Identification
  • Develop a Corporate Identity
  • Unique Value Proposition and Brand Positioning
  • Product Portfolio Strategy
  • Distribution Plan
  • Integrated Marketing Communications (IMC) Plan

Who are we looking for

  • First working experience in a high-pace environment (start-up, consulting, banking)
  • Experience in marketing
  • Experience or interest in (luxury) fashion industry

Interested?

Apply as an individual or team of 2-5 people for three months full-time or six months part-time (preferred). Send your CV, the exact start date and proposed team members to: david.nawrath@tum.de

Full Description