Whether it is coping with ‘Peak Oil’, meeting the challenge of climate change, helping farmers in poorer countries through fair trade, or finding ways to keep discarded products out of the landfills, sustainability issues are the biggest challenges facing businesses. The course shows how the complexities of sustainability issues can be integrated into innovation and marketing management. It puts a strong emphasis on the development and the marketing of sustainability innovations such as electric cars, new mobility services, energyefficient houses, renewable energies, organic food products, and read more