Topic:
Marketing Study for Startup in Electromobility Space
Venture:
Wunjoo (WOON-yo), founded in 2013, is a dynamic startup based in Munich and Starnberg active in the fast-paced, high-growth electro mobility market. The company currently focuses on the sale and distribution of innovative e-bikes produced in Europe and abroad seeking a solid introduction to the (Southern) German and especially the Munich e-bike market. The range includes all forms of electro mobility and is geared towards “zero emissions” commuters, city/urban, touring, and trekking cyclists as well as mountain bikers. As a platform for partners in the mobile charging infrastructure and solar-PV-powered energy storage spaces, Wunjoo also functions as a interface for valuable exchange for private and business clients interested in autonomous energy production and storage, charging their e-bike on-the-go, or erecting private, semi-private or public EV charging infrastructure.
Project tasks:
Research Trends in the German E-Bike Market and how best to respond through Marketing our portfolio, i.e. Retail 4.0 and digital connectivity, mobile charging units, e-bike-sharing potential Analyze current B2C/B2B Marketing Activities and give suggestions for improvement Identify potential partnership opportunities as marketing and sales channel
Contact:
Reinhard.von.wittken(at)tum.de