Publications
Articles in Peer-Reviewed Journals
Windisch, G. 2019. Better Profit Formulas for New Business Models: Capital Goods Industries in a Fragmented Market. Journal of Business Strategy, Vol. 41 (2): 29-38.
Tuna, S. and Windisch, G. 2014. Efficient Front-loading through Knowledge Integration. International Journal of Product Development, Vol. 19 (5/6): 286 – 306
Working Papers
Seminar and Conference Presentations
Windisch, G. Rosenkranz, N. Limbo and Diremption: Exploring the Process from Firm-level Digitalization to Individual-level Dis-identification, Academy of Management Conference, 29 July - 4 August, Online Conference, 2021
Windisch, G., Stefano Brusoni, The strategic staircase: How to move from project-level firefighting to new firm-level strategies, European Academy of Management Conference, June 16-18, Online Conference, 2021
Förster, S., Windisch, G., Brusoni, S. Strategy and Innovation are (not) of two Minds: Blending Blue Ocean Strategy and Design Thinking to Reconcile Strategy Making and Idea Generation, European Academy of Management Conference, June 16-18, Online Conference, 2021
Windisch, G., Rosenkranz, N., Digizalization Strategies and Dis-Idenditified Employees: Insights from a Multinational High-Tech Company, European Academy of Management Conference, June 16-18, Online Conference, 2021
Windisch, G., Rosenkranz, N. Turning Innovation Strategies Towards the Digital Age: A Process Model How to Mess It Up How, International Product Development Management Conference, June 6-8, Online Conference, 2021
Windisch, G., Förster, S., Brusoni, S. How to Align Innovation Strategy With Business Strategy? The Case of Reconciling Blue Ocean Strategy With Design Thinking Into Blue Thinking, International Product Development Management Conference, June 6-8, Online Conference, 2021 (online gehalten)
Windisch, G. Self-locking effects and strategy-related learning: The protracted way to heralding new project epochs, European Academy of Management Conference, December 4-6, Dublin, Ireland, 2020 (online gehalten)
Windisch, G., and Brusoni, S. Integrating Project-bound and Beyond-project Learning: How Project-based Organizations Identify New Strategies, Strategic Management Society Conference, October 24-27, London, United Kingdom, 2020 (held online)
Windisch, G., and Rosenkranz, N. Implementing Strategic Change in High-Tech Industries: Sources and Mechanisms of Employee Dis-identification, Strategic Management Society Conference, October 24-27, London, United Kingdom, 2020 (held online)
Windisch, G. Identifying Base-Moving Strategies: Learning Mechanisms and Barriers in Project-Based Organizations, Academy of Management Conference, August 9-11, Vancouver, Canada, 2020 (held online)
Windisch, G., How Capital Goods Providers Identify “Vanguard Projects” – An Analysis of the Early Phases of Innovation in Project-Based Organizations, 27th International Product Development Management Conference, June 8-9, Antwerp, Belgium, 2020 (held online)
Windisch G., and Brusoni, S. Iterative Multilevel Learning: Enabling Business Model Change in the Capital Goods Industries. Academy of Management Conference, August 9-13, Boston, Massachusetts, 2019
Windisch, G. Ménage à Trois? Reconciling Business Model Innovation, Organizational Learning and Organizational Design. Strategic Management Society Special Conference, Juni 13-15, Frankfurt, Germany, 2019
Rosenkranz, N., Windisch, G., Brusoni, S. Means and Ends: The role of employee identification in strategic change. Academy of Management Conference, August 13-14, Chicago, Illinois, 2018
Windisch, G., Rosenkranz, N. Means and ends: The role of employee identification in strategic change. NeuroPsychoEconomics Conference, May 24-25, 2018, Zürich, Switzerland, 2018
Windisch, G. Efficient Frontloading through Knowledge Integration. 20th International Product Development Management Conference, 23-25/06/2013, Paris, 2013
Work in Progress
Other Publications
Schulze, A., Windisch, G., Haab, M., Niederberger, S., Tikhonenko, S., Wyder, T. 2019. Automobilindustrie Schweiz - Branchenanalyse 2018/19. Swiss Center for Automotive Research, Universität Zürich