Case Study Seminar: Strategic Management of Technology and Innovation (WI000259)
| Lecturer (assistant) | |
|---|---|
| Number | 840559831 |
| Type | seminar |
| Duration | 4 SWS |
| Term | Winter semester 2015/16 |
| Language of instruction | English |
| Position within curricula | See TUMonline |
| Dates | See TUMonline |
Dates
Admission information
See TUMonline
Note: Note: Please send a short mail in the following format to tim.schweisfurth@tum.de before September, 27th 11.59 pm. Header CSS: Strategic Management of Technology and Innovation WS2015/16 – [Your Name] Content of Email Course Motivation Final A-Level grade (Abiturnote) Final undergraduate grade (Bachelor, Vordiplom) or final grade of first studies (Diplom) Attachment (in one PDF!): Resume, A-level grades, undergraduate academic record, current academic record. To enable class discussion, there will be a limit of 20 people in the seminar. The cost for the case material will have to be payed by the students (approx. 35 €).
Note: Note: Please send a short mail in the following format to tim.schweisfurth@tum.de before September, 27th 11.59 pm. Header CSS: Strategic Management of Technology and Innovation WS2015/16 – [Your Name] Content of Email Course Motivation Final A-Level grade (Abiturnote) Final undergraduate grade (Bachelor, Vordiplom) or final grade of first studies (Diplom) Attachment (in one PDF!): Resume, A-level grades, undergraduate academic record, current academic record. To enable class discussion, there will be a limit of 20 people in the seminar. The cost for the case material will have to be payed by the students (approx. 35 €).
Description
The course “Strategic Management of Technology and Innovation” is about what it takes to launch innovative products and services onto the market. This course is intended for students interested in launching a product or venture in a novel, innovative industry context - either as a start-up or within a corporation. The course introduces a set of conceptual frameworks and tools that help students to identify, evaluate, and manage innovative products and ventures.
Target audience: Master TUM-BWL/TUM-WIN/TUM-WITEC/TUM-NAVI, Master Consumer Affairs, SBWL or Integrationsfach (Slot: Unternehmensführung) TUM-BWL Diplom, Erasmus, MBA-Schwerpunktmodul, MBA-Managementmethode (Innovation/Marketing), All students who have business administration as a minor enrollment.
Target audience: Master TUM-BWL/TUM-WIN/TUM-WITEC/TUM-NAVI, Master Consumer Affairs, SBWL or Integrationsfach (Slot: Unternehmensführung) TUM-BWL Diplom, Erasmus, MBA-Schwerpunktmodul, MBA-Managementmethode (Innovation/Marketing), All students who have business administration as a minor enrollment.
Prerequisites
Having knowledge of the following lectures is recommended:
Technology and Innovation Management: Introduction (or similiar)
Advanced Technology and Innovation Management (or similiar)
Technology and Innovation Management: Introduction (or similiar)
Advanced Technology and Innovation Management (or similiar)
Teaching and learning methods
Case study method;
Course documents are provided online.
Course documents are provided online.