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The lecture Strategic Innovation Management by Dr. Witthaut (Head of Corporate Innovation Strategy at Evonik) is a symbiosis of theory and practice. It provides an in-depth overview of the roles of innovation, its strategic management, as well as measurement and enhancement of innovative capabilities of companies in practice. For this purpose, students are given a basic concept that allows classifying and evaluating the strongly increased number of publications in this area. This basic concept is then deepened via selected and field-approved concepts that were introduced by authors like Clayton Christensen, Rita McGrath, Bob Cooper and George Day among others. Furthermore, these are supplemented by self-developed concepts by Evonik. Since both the overall concept and its more in-depth modifications are linked to examples from practice, the students gain an overview of latest practice-oriented theory as well its application.

The preliminary (!) syllabus of the lecture is the following:
Part 1: Introduction
Part 2: Classification of Strategic Innovation Management
Part 3: Innovation Strategy
Part 4: Organization and innovation culture (includes among others: CVC, incubation, acceleration as well as the organizational support)
Part 5: Sources of Innovation – Idea generation (includes among others: Design Thinking, Open Innovation, business model innovations)
Part 6: Selection of the innovation portfolio and portfolio management
Part 7: Implementation (includes among others: Lean Start-up approach, discovery driven planning, diffusion of innovation)
Part 8: Measuring and Enhancement of Innovation Performance

Knowledge about basic innovation management (e.g., TIM Intro) is beneficial, but not required

The module consists of a lecture as well as inclass discussion to facilitate a deeper understanding of the key concepts.