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After the successful participation in the module Strategic Innovation Management, students will be able to understand the most important concepts and processes of strategic innovation management. Students will gain a deep understanding and knowledge of advanced concepts of strategic innovation management both in theory and practice. Students will learn to understand and analyze company processes targeted at innovation management and will be able to identify areas of improvement in company processes. During the course students will develop a holistic framework of strategic innovation management that enables them to better understand both innovation outcomes and organizational challenges.

The lecture Strategic Innovation Management by Dr. Witthaut (Head of Corporate Innovation Strategy at Evonik) is a symbiosis of theory and practice. It provides an in-depth overview of the roles of innovation, its strategic management, as well as measurement and enhancement of innovative capabilities of companies in practice. For this purpose, students are given a basic concept that allows classifying and evaluating the strongly increased number of publications in this area. This basic concept is then deepened via selected and field-approved concepts that were introduced by authors like Clayton Christensen, Rita McGrath, Bob Cooper and George Day among others. Furthermore, these are supplemented by self-developed concepts by Evonik. Since both the overall concept and its more in-depth modifications are linked to examples from practice, the students gain an overview of latest practice-oriented theory as well its application. The preliminary (!) syllabus of the lecture is the following: Part 1: Introduction Part 2: Classification of Strategic Innovation Management Part 3: Innovation Strategy Part 4: Organization and innovation culture (includes among others: CVC, incubation, acceleration as well as the organizational support) Part 5: Sources of Innovation – Idea generation (includes among others: Design Thinking, Open Innovation, business model innovations) Part 6: Selection of the innovation portfolio and portfolio management Part 7: Implementation (includes among others: Lean Start-up approach, discovery driven planning, diffusion of innovation) Part 8: Measuring and Enhancement of Innovation Performance

Knowledge about basic innovation management (e.g., TIM Intro) is beneficial, but not required

The module consists of a lecture as well as inclass discussion to facilitate a deeper understanding of the key concepts.

Students will be assessed based on an exam and a student presentation (in a group of about 4 students) relevant to the lecture.

will be made available during the lecture