Seminar: Prototyping Entrepreneurial Ideas in New Technologies: AI
General Information
Title | Prototyping Entrepreneurial Ideas in New Technologies: AI |
Number | MGT001341S |
Type | Seminar |
Offered in | Winter semester |
Lecturer | Bastian Burger, Ding Zhao |
ECTS | 6 |
TUM Online | link |
Course Description
Content
This module provides a practice-oriented journey in prototyping entrepreneurial ideas in new technologies: understanding technological features, identifying customer problems, developing a solution using the technology, building a business plan and prototype. The students will:
- read short articles that provide background knowledge of the new technologies
- learn and use tools such as Market Opportunity Navigator, Business Model Canvas, Customer Value Canvas and Scientific Approach to Experimentation to systematically formulate and evaluate entrepreneurial ideas using new technologies
- form a team, develop a business plan and a prototype of SaaS (software as a solution) product, present a picth deck at the end which is investor ready
The module consists of lectures, class discussions, groupwork, group project and individual feedback sessions where students share their progress and receive feedback. The students are supervised by the instructors in different stages of the class.
Objective
After completing this module, students should be able to:
- understand the connection between technological features, entrepreneurial opportunities and business ventures in new technologies
- identify and evaluate entrepreneurial ideas in new technologies
- apply concepts and tools to discover customer problems and formulate a solution-based approach using new technologies
- demonstrate a set of skills including, but not limited to analytical skills, critical thinking, planning, building, and presenting a pitch deck
- develop abilities to work in an entreprenurial team: communication, coordination, continuous improvement, goal management, rapid prototyping
Teaching and Learning Method
Action-oriented learning, interactive teaching, group project, group discussions
Requirements
Fluency in English