Publications

Articles in Peer-Reviewed Journals

Windisch, G. 2019. Better Profit Formulas for New Business Models: Capital Goods Industries in a Fragmented Market. Journal of Business Strategy, Vol. 41 (2): 29-38.

Tuna, S. and Windisch, G. 2014. Efficient Front-loading through Knowledge Integration. International Journal of Product Development, Vol. 19 (5/6): 286 – 306

Working Papers

Seminar and Conference Presentations

Windisch, G., and Brusoni, S. Integrating Project-bound and Beyond-project Learning: How Project-based Organizations Identify New Strategies,  Strategic Management Society Conference, October 24-27, London, United Kingdom, 2020 (held online)

Windisch, G., and Rosenkranz, N. Implementing Strategic Change in High-Tech Industries: Sources and Mechanisms of Employee Dis-identification, Strategic Management Society Conference, October 24-27, London, United Kingdom, 2020 (held online)

Windisch, G. Identifying Base-Moving Strategies: Learning Mechanisms and Barriers in Project-Based Organizations, Academy of Management Conference, August 9-11, Vancouver, Canada, 2020 (held online)

Windisch, G., How Capital Goods Providers Identify “Vanguard Projects” – An Analysis of the Early Phases of Innovation in Project-Based Organizations, 27th International Product Development Management Conference, June 8-9, Antwerp, Belgium, 2020 (held online)

Windisch G., and Brusoni, S. Iterative Multilevel Learning: Enabling Business Model Change in the Capital Goods Industries. Academy of Management Conference, August 9-13, Boston, Massachusetts, 2019

Windisch, G. Ménage à Trois? Reconciling Business Model Innovation, Organizational Learning and Organizational Design. Strategic Management Society Special Conference, Juni 13-15, Frankfurt, Germany, 2019

Rosenkranz, N., Windisch, G., Brusoni, S. Means and Ends: The role of employee identification in strategic change. Academy of Management Conference, August 13-14, Chicago, Illinois, 2018

Windisch, G., Rosenkranz, N. Means and ends: The role of employee identification in strategic change. NeuroPsychoEconomics Conference, May 24-25, 2018, Zürich, Switzerland, 2018

Windisch, G. Efficient Frontloading through Knowledge Integration. 20th International Product Development Management Conference, 23-25/06/2013, Paris, 2013

Work in Progress

Other Publications

Schulze, A., Windisch, G., Haab, M., Niederberger, S., Tikhonenko, S., Wyder, T. 2019. Automobilindustrie Schweiz - Branchenanalyse 2018/19. Swiss Center for Automotive Research, Universität Zürich