written by Prof. Dr. Frank-Martin Belz and Dr. Birte Schmidt-Riediger In this paper we investigate characteristics and drivers of sustainability marketing strategies. Based on an empirical study in the food industry, we identify four sustainability marketing strategy types with distinctive characteristics… [weiterlesen]

Consumers, Communication, Conversations and Communities Online and social media play a vital role in sustainability marketing. They enable pioneers and performers to inform consumers about sustainability issues, and to interact with them. They can create transparency and build trust. Online and social media… [weiterlesen]

Last week Ken attended an International Education for Sustainable Development conference. This drew together a really interesting mix of delegates from many different countries; working in educational levels that went from young school-age children through to universities and life-long learning; and from disciplines… [weiterlesen]

Freitag, 3.12.10 14.00-15.00 UhrSeminarraum der Professur BWL, Brau- und Lebensmittelindustrie [weiterlesen]

Im Rahmen des Forschungsprojektes Web 2.0 findet der tegut Online Ideenwettbewerb start. An diesem beteiligt sich Prof. Dr. Frank-Martin Belz als Jurymitglied. [weiterlesen]

Seit 1.10.2010 ist Prof. Dr. Gunther Friedl Dekan der Wirtschaftswissenschaftlichen Fakultät der Technischen Universität München (TUM School of Management). [weiterlesen]