Das Projekt 'Förderung nachhaltigen Konsums durch Nutzerintegration in Nachhaltigkeits-Innovationen' lädt herzlich zur Abschlusskonferenz am Donnerstag, 24.2.2011, in der Carl Friedrich von Siemens Stiftung (Südliches Schloßrondell 23, 80638 München) ein. Wir freuen uns auf ergiebige Diskussionen mit Ihnen und auf eine… [weiterlesen]

The scientists of the inter- and transdisciplinary research programme «From Knowledge to Action – New Paths towards Sustainable Consumption», funded by the German Federal Ministry of Education since 2008, invite the international and interdisciplinary scientific community to present and discuss new research findings on… [weiterlesen]

Frank-Martin Belz is invited as visiting professor for sustainability marketing at ESAN University in Lima/Peru. The ESAN Business School was founded in 1963 under an agreement between the governments of Peru and the United States of America. Its organization and implementation was entrusted to the Graduate School of… [weiterlesen]

In 2009/10 FritoLay introduced the world’s first 100% compostable snack chip bag in the USA and Canada. Helmi Ansari, Sustainability Director at FritoLay Canada, wrote a guest post about the launch of the new SunChips packaging in our blog. Initially the public applauded the company’s move to compostable bags.… [weiterlesen]

written by Prof. Dr. Frank-Martin Belz and Dr. Birte Schmidt-Riediger In this paper we investigate characteristics and drivers of sustainability marketing strategies. Based on an empirical study in the food industry, we identify four sustainability marketing strategy types with distinctive characteristics… [weiterlesen]

Consumers, Communication, Conversations and Communities Online and social media play a vital role in sustainability marketing. They enable pioneers and performers to inform consumers about sustainability issues, and to interact with them. They can create transparency and build trust. Online and social media… [weiterlesen]