Freundlicherweise zur Verfügung gestellt von Prof. Dr. Gerd Rainer Wagner von der Heinrich Heine Universität Düsseldorf. >>zu den Fotos [weiterlesen]

written by Prof. Dr. Frank-Martin Belz and Wenke Baumbach, M.Sc. Lead users are rare subjects, which are difficult to detect. In theory and practice, mass screening is the main method of lead user identification. It is a standardized, quantitative approach, based on screening a large number of potentially relevant… [weiterlesen]

written by Prof. Ken Peattie and Prof. Frank-Martin Belz in Marketing Review St. Gallen Conventional marketing thinking is increasingly unable to cope with the ecological, social and commercial realities that confront mankind. This conceptual article presents a vision of an integrated approach to ‘sustainability… [weiterlesen]