In this seminar, classical pricing tools and approaches will be presented and discussed. In contrast to these, pricing based on insights from “Behavioral Economics” will be introduced. On the basis of numerous case studies from different sectors (FMCG, client services, capital investments) and markets (B2C versus B2B) methodological implications and strategic options will be developed to examine how “Behavioral Pricing” can be effectively leveraged in practice.
Please send us your application via philipp.pfingstag(at)tum.de until September 27, 2015. Your application should include:
• Current CV
• Current transcript of records
• Motivation letter that shows your interest in the seminar (max. 200 words)
26 seats are offered. If there are more applications than seats in the seminar, we will distribute the seats based on your documents.
You will be informed until October 6, 2015 if you have received a seat in the seminar.