Quipu is a learning platform that transforms Abitur preparation through personalized AI-powered feedback, ensuring every student receives the right support to succeed. We provide an AI-backed tutor for Abitur students in our mobile application, using student profile information to optimize their preparation process.
Project Focus
As our Project Study team, you will develop market and business strategies to drive Quipu's growth and help us secure sustainable positioning in the EdTech market. The project combines analytical research with creative strategy development.
Key Tasks
- Market Research & Analysis: Competitive analysis, market gaps and opportunities, potential partnerships with institutions
- Go-to-Market Strategy: Customer acquisition strategy, growth hacking approaches, marketing channels and messaging frameworks, user research and experience design
- Strategic Positioning: Positioning strategies against key competitors
- Business Model Refinement: Evaluation of current pricing model, key metrics for business success
- Begin: 15.10.2025
- Duration: Part-time or full-time (flexible arrangement)
- Supervisor ERI: Carmen Mayer
- Application: Individuals or teams of 2-5 students are welcome. Please send your CV, which project you're interested in, and a brief note highlighting your relevant experience to hello(at)quipulearning.com