EquiFriend is an early-stage equine health-monitoring solution that helps horse owners care for their animals even when they are not at the stable. By capturing vital parameters and behavioral patterns and translating them into meaningful insights through a user-friendly app, EquiFriend aims to combine comfort, safety, and data-driven empathy to support proactive horse care.
Tasks
• Market & desk research on equine industry segments
• Benchmark analysis of monitoring/wearable solutions
• Conduct qualitative interviews with horse owners, stable managers, vets, breeders & trainers
• Analyze interview data and validate product hypotheses & willingness-to-pay
• Create strategic recommendations and customer insights report (optional: personas & journey mapping)
Begin: Flexible start date
Duration: 3 months full-time or 6 months part-time
Application: 2–4 B.Sc./M.Sc. students; Please send motivation statement, CV & transcript of records, preferred start date, and whether applying alone or as a team to Michael.Gaigl(at)TUM.de
ERI Supervisor: Julia Kirsch